Problem: Wagner’s brand promise expresses that they are: Exclusive to pharmacy, Natural, Aspire to be unique, Looking after you, the consumer. They know what you want and what you need. Their existing packaging (As per last image) does not reflect this.

Solution: As a consumer, I found that the point of difference for how we purchase vitamins is based on the vitamin’s size. A large tablet is an instant strike against opting for that product.
Through process, I have designed a key that indicated the true size of the vitamin inside each bottle.

Colour is also a large factor to persuade consumers.

Result: Appealing containers and labels that reflect the brand values and promise of Wagner. The colours of each bottle correspond to the vitamin’s purpose- i.e: cool colours to denote sleep.